Understand how to effectively use marketing insights to drive member acquisition and member retention. Learn how to identify your best members and engage them with messaging that they find compelling. Understand how to find more of these members to increase profitability today and member lifetime value over time. Analyze your geographic market opportunity to focus branch growth and optimization efforts.
Ian Wright
Ian Wright is a solutions and strategy executive with more than 20 years of experience driving and deploying successful DaaS and SaaS solutions. Currently, he leads data strategy and manages the IXI Network for Equifax’s marketing business. Ian previously led product strategy and innovation efforts across marketing, addressable advertising, and identity resolution markets for Experian Marketing Services. Prior to joining Experian, he led the development of IXI Services' solutions to fuel the company's growth from a startup entity through its acquisition by Equifax.
Identify who your best members are, members with significant deposits who hold most of them with you, and what makes them tick so you can acquire more of them. Also, identify which of your members are more likely to have significant deposits held at other institutions. Understand how to best engage these members who can make the most impact on your deposit levels by transferring significant levels of assets to your credit union.
Analyze your potential member base to identify who are the most attractive new members; members who can bring significant assets to your credit union. Also, understand the overall market opportunity in your geographic area to focus new member acquisition efforts on consumers who have the greatest need for your products.