Felipe Gil

Throughout his 25+ year career, Felipe Gil has worked at leading companies like Microsoft and some of Latin America's key technology providers. His diverse skill set and experience in running a successful software business, such as programming, project management, product management, consulting, marketing, business development and operations, have well-positioned him for his current role as Co-Founder and CEO of Prisma Campaigns. Under his leadership, Prisma has spun off from its parent company in Uruguay and is now serving more than 50 financial institutions in the US. Felipe is passionate about building software products and working closely with customers to understand what they need. Using technology to help customers create value and solve their pain points is Felipe's ultimate inspiration.

Speaker Image

Speaking Topics

In the ever-changing digital landscape, is your marketing toolkit standing up to the test? 70% of all marketers will implement or replace marketing tools over the next 12 months*. Reserve your spot at this upcoming webinar and find out why automation is the most efficient way to personalize your messaging to your members and at the same time build loyalty and revenue. *MarTech Replacement Survey 2021

This session is ideal for credit unions that are considering marketing automation or are in the initial stages of its implementation.

A personalized marketing strategy, with offers and messages based on members' data, not only humanizes digital communications but also deepens relationships and improves cross-selling. To succeed in this strategy, credit unions need to become adept in both data capabilities and delivery mechanisms.

Learn how the combination of data analytics and marketing automation can help credit unions increase member engagement and drive credit union growth.