Discover how tailoring digital experiences through behavioral data ensures meaningful interactions and stronger loyalty.
Craig McLaughlin
Craig McLaughlin is the CEO and co-founder of Finalytics.ai, dedicated to revolutionizing digital experiences for credit unions. With over 25 years in fintech innovation, Craig initially founded Extractable in 1999 – a digital agency that evolved into a leading consultancy, collaborating with major financial institutions like Visa and Wells Fargo. In 2021, he launched Finalytics.ai, leveraging real-time AI and big data to create personalized, “segment-of-one” digital journeys that drive engagement and growth. Craig holds a BSBA from San Diego University and an MSIS from Hawaii Pacific University. His early career in coding and passion for Design Thinking shape Finalytics.ai’s user-centric approach to financial solutions. Recognized as a thought leader in data-driven personalization, Craig is committed to empowering credit unions to meet the evolving needs of modern members.
Speaking Topics
Learn actionable methods for interpreting data to power effective marketing campaigns and product recommendations.
Examine emerging digital trends and innovative strategies to keep pace with evolving member expectations.