Discover how to adapt proven tactics from both the automotive and financial sectors to attract and convert new members. This session delves into data-driven marketing approaches that can be applied to credit union lending, from auto loans to personal lines of credit.
Baron Conway
Baron Conway is the chief strategy officer at Finalytics.ai, bringing over 25 years of expertise in digital marketing, business transformation, and financial services. Before joining Finalytics.ai, Baron led high-impact initiatives at TruStage, Nuvision Federal Credit Union, and The Garage Team Mazda – driving triple-digit gains in digital sales, doubling online banking enrollment, and significantly boosting member engagement. Drawing on his deep understanding of data-driven marketing and emerging technologies, he crafts strategies that deliver tailored, high-value digital experiences for credit unions. Baron’s entrepreneurial spirit also led him to co-found Pernicious Pickling Co., an award-winning food manufacturing venture with nationwide distribution. A graduate of London Metropolitan University, Baron frequently speaks at industry conferences, sharing practical insights on evolving consumer behavior, digital acquisition, and strategic partnerships. Based in Costa Mesa, California, he welcomes opportunities to exchange ideas and collaborate on innovative solutions for an ever-changing financial services landscape.
Speaking Topics
Learn how targeted, omnichannel campaigns can foster loyalty and deepen relationships. Using insights from successful digital transformations in fintech and credit unions, this session will highlight strategies that boost cross-selling opportunities and drive higher adoption of online services.
Explore how alliances with fintechs, dealerships, and other industry players can expand market reach and enhance lending portfolios. This session covers the practical steps for forging partnerships that stimulate growth in both traditional and emerging product segments.
Uncover methods for integrating innovative technologies, data analytics, and user-centric design to deliver seamless, personalized journeys. Attendees will learn how to elevate member satisfaction and retention by aligning digital channels – such as online banking and mobile apps – with evolving consumer expectations.