Ashley Incardone
With a decade’s worth of marketing experience, and half of that time specializing in the banking industry, Ashley Incardone has a knack for helping Credit Unions make a bigger impact in their communities, attract more members, and capture more sales with creative marketing and communications strategies. As a host of several industry-led webinars and the driving force behind DBSI’s Creative Agency’s marketing programs, you’re guaranteed to walk away feeling inspired, motivated, and bubbling over with ideas after hearing from Ashley.
Only 10% of Credit Union members are considered ‘in-branch only’, 30% are considered ‘online only’, and the remaining 60% participate in a hybrid of both in-branch and online banking. How do you create a cohesive and branded experience regardless of the channel a member chooses to interact with you on? This presentation looks at other businesses in the retail industry that are doing it right and then breaks down 3 quick-and-easy ways to differentiate your Credit Union and guarantee a consistent client experience across all mediums. Hosted by Ashley Incardone, the Growth Manager for DBSI’s Digital Creative Agency, an agency with over 25 years of experience working exclusively with financial institutions, you’ll leave this conversation feeling inspired, motivated, and bubbling over with creative marketing ideas.
Ditch the brochures, sandwich boards, and printed posters. They make your space feel old, diminishing the experience for both your clients and your staff. Instead, invest in digital signage and begin to capture 400x more attention (no exaggeration), double the retention rate of displayed information, and increase sales by up to 40%. The presentation covers the impacts on client and staff experience, best practices for hardware, software, and content, as well as how you can capitalize on more efficient communication. Hosted by Ashley Incardone, the Growth Manager for DBSI’s Digital Creative Agency, an agency with over 25 years of experience working exclusively with financial institutions, you don’t want to miss out on this conversation—especially if you’re involved in marketing, branch, or retail initiatives for your Credit Union.
Did you know that the average Credit Union has a budget of less than $50,000 a year for marketing and digital signage initiatives? This isn’t nearly big enough to handle all the initiatives that fall on the plate of a marketing department. If you’re struggling to decide where you should spend your money for the biggest impact, and how you can capture ROI to earn a bigger budget in the following year, this presentation is for you. Backed by research from 9 years of in-house surveys and reports completed by DBSI’s Creative Agency, who has over 25 years working with Credit Unions, Growth Manager Ashley Incardone dives deep into the data of where financial institutions are spending their marketing budget and which investments are seeing the best results, as well as what it looks like to show off these metrics and prove ROI.