Skip to main content

Enhance Campaign Targeting and Tailor Promotions

Ability to Pay IndexTM provides unique insight into a household’s estimated financial position by ranking households by their likely economic capacity.

Ability to Pay (ATP) Index can help credit unions to more efficiently:

  • Rank leads
  • Assess your member portfolios
  • Enhance targeting
  • Identify the right households for your marketing efforts
  • Tailor promotions
  • Inform account management

The ATP Index model offers a robust economic filter that incorporates the intersection of three key components:

  • Estimated total household income (based on income from wages and assets)
  • Discretionary spending
  • Aggregated credit

Learn more about Equifax’s solutions

Talk to one of our CUNA Strategic Services alliance managers to learn more about these products and services. We’ll help you identify and evaluate the best solution for your credit union, and you’ll get access to our exclusive negotiated pricing.