New account acquisition program
New Account Acquisition Program is a Trellance managed service where a Trellance team of industry experts works side by side with your credit union to collect, enrich and analyze your data to increase your card penetration rate by getting your credit card into more wallets. The program takes into account your credit union’s specific qualification parameters and your lending policies to identify the new members that qualify for the new card offer. The program simplifies the target audience definition and overall interaction with the member by presenting the promotional offer with interactive marketing tools and the use of a web portal to streamline the offer enrollment process. With New Account Acquisition Program, you can take the heavy burden off your lending team and quickly convert a non-cardholder member into a profitable one just with a click of a few buttons.
Learn more about Trellance's solutions
Talk to one of our CUNA Strategic Services alliance managers to learn more about these products and services. We’ll help you identify and evaluate the best solution for your credit union, and you’ll get access to our exclusive negotiated pricing.