Average Member Acquisition Cost Hits $565

By Debbie

Based on NCUA call report data, Debbie Inc. has calculated that the average member acquisition cost across the top 100 credit unions just hit $565, and 15% increase from 2024.

Credit unions have, on average, increased their marketing and education budgets by 15% for 2025 YTD, driven primarily by a reinvigoration in loan/deposit acquisition strategies, and rebrand efforts. Of the top 100 credit unions, 16% are currently losing members, 44% are flat or near flat with respect to member growth, and 40% are gaining membership.

Debbie Inc. publishes an annual MAC (Member Acquisition Cost) report, which will be released in Q1 2025. The report covers:

• Where credit union marketing investment dollars went
• The most cost-efficient marketing channels
• Average self-reported member acquisition cost
• Featured credit union profiles that are bucking the trends, as well as interviews

Complete a quick survey and receive early access to the report.

Connect with Debbie to learn more.