Winning with Loyalty: Ready, Set #SoMoLo

Date:February 25, 2015
Time:2:00 pm Central
(3:00 pm Eastern, 2:00 pm Central, 1:00 pm Mountain, 12:00 pm Pacific)

Attend a FREE webinar brought to you by CUNA Strategic Services and Buzz Points.

Did you know the average American belongs to 10 different loyalty programs? Research reveals that 76% of cardholders would consider applying for a new card if their current financial institution did not offer rewards. Loyalty programs are no longer a “one size fits all,” and issuers are moving away from point-based programs in favor of customizing the member experience. 

So how do credit unions make the loyalty experience unique? Join the discussion as Buzz Points offers advice on how to reach your members through social, mobile and local (#SoMoLo) networks. Topics include:

  • Defining loyalty
  • Case studies on loyalty programs that think outside of the box
  • Customizing the loyalty experience through SoMoLo (social, mobile and local)


  • Will Andrews, director of marketing: Will brings a background in technology and marketing to Buzz Points, having worked on the consumer and small business marketing team at Dell and in the data architecture group at Accenture. LinkedIn
  • Casey Slater, senior event manager, marketing: Casey has a background in advertising and development, having worked for a local advertising agency and non-profit. As the event manager, Casey is responsible for managing Buzz Points’ conference schedule, logistics and event marketing. LinkedIn

Buzz Points, a merchant-funded loyalty program, increases non-interest income by strengthening bonds between local businesses and credit unions. If you have questions, contact Brenda Halverson, CUNA Strategic Services alliance manager at 800-356-9655, ext. 4110 or

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