CUNA Strategic Services works with a top calendar printer to offer credit union wall calendars, pocket planners, calendar cards, and stick up calendars.


Why calendars?

Members see calendars as a gift. You see calendars as a powerful, inexpensive marketing tool – advertising your credit union every day of the year. That’s a win-win. 

  • The average cost per impression for a calendar is $0.0006. How does this measure up to radio, television or newspaper advertising?
  • 80% of consumers use their wall calendar every day; only 32% use their computer calendars daily. 
  • 79% of consumers have at least one printed calendar in their home. Shouldn’t it be from your credit union and not a competitor?
  • 72% of consumers would purchase a calendar if they did not receive one as a gift. Despite the trend of mobile everything, consumers still value printed calendars.
  • 41% of consumers referred a friend to the business that gave them a calendar. Calendars are a great tool that builds word of mouth advertising.

Why this provider over another?

For more than 20 years, CUNA Strategic Services’ calendar program has been the preferred credit union provider. By focusing on the movement, we’re able to provide you with calendars that increase member loyalty, attract new members and help to build your marketing ROI. We can accomplish all of this while maintaining low pricing for credit unions. 

What’s new this year?

For the 2016 calendars, we have worked hard to lower the per unit price on most styles. 

  • Save up to 18 cents per calendar compared to last year’s pricing
  • 5 cent early bird discount on all items until April 1, 2015
  • Credit union exclusive calendars share credit union philosophies or financial tips
  • Simplified order form

For other questions about calendars, contact Brenda Halverson, CUNA Strategic Services alliance manager, at 800-356-9655, ext. 4110, or

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For other questions, contact Brenda Halverson, CUNA Strategic Services alliance manager, at 800-356-9655, ext. 4110, or