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CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

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ADVANTAGE

ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value. 

How a strategic alliance with ADVANTAGE benefits credit unions

Since we began our strategic alliance with ADVANTAGE in 2003, they have provided consistent, exemplary results for the credit unions they assist. With ADVANTAGE, credit unions can save time and money, minimize regulatory scrutiny, identify new savings opportunities and strengthen and protect income.

ADVANTAGE provides comprehensive consulting and in-depth analysis to identify more significant opportunities specifically for your credit union. They work on performance-based fees and monitor success on an ongoing basis to ensure results. 

Why choose ADVANTAGE?

ADVANTAGE’s comprehensive approach sets them apart. The ADVANTAGE team is with you from start to finish, tracking and monitoring to ensure results. Every engagement starts with an in-depth analysis of your credit union and your goals. From there, ADVANTAGE creates a customized proposal to get you where you need to be based on their insight gained from thousands of successful consulting projects and the latest industry best practices.

The team at ADVANTAGE values the same things we do and cares about doing right by credit unions and their members. ADVANTAGE values integrity, accountability and transparency—and through those, trust. ADVANTAGE knows they only succeed when their clients do, and that’s displayed in every step from initial analysis to ongoing monitoring.

Connect with ADVANTAGE

Talk to one of our CUNA Strategic Services alliance managers to learn more about ADVANTAGE. We’ll help you identify and evaluate the best solution for your credit union. 

ADVANTAGE has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.

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Rethinking Overdraft Services for Your Credit Union to Remain Competitive

ADVANTAGE

March 14, 2024

Learn why it's critical to re-evaluate your overdraft strategy now in light of heightened regulatory scrutiny and uncover practical steps to put your members first and stay ahead of the curve.

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CFPB Takes Bold Step With Overdraft Lending Rule

ADVANTAGE

February 05, 2024

On Wednesday, January 17, 2024, the Consumer Financial Protection Bureau issued a proposed rule on Overdraft Lending: Very Large Financial Institutions.

on-demand webinar

Overdraft Year in Review: Navigating Regulatory Expectations in 2024

ADVANTAGE

January 22, 2024

Explore the evolving landscape and imperative changes financial institutions need to consider.

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Tips for Selecting the Right Core Processor for a Seamless Digital Transformation

ADVANTAGE

January 09, 2024

Explore insights on setting goals, considering factors beyond cost, ensuring a smooth migration, and embracing change for the best outcomes.

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Overdrafts: Navigating the Evolving Regulatory Landscape

ADVANTAGE

December 20, 2023

Learn about key areas of interest for regulators, including strategies for reducing member costs and insights on what to expect in future compliance examinations.

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Why DIY Overdraft Programs Fall Flat

ADVANTAGE

October 27, 2023

Handling overdrafts and NSF remains a supervisory priority. Discover five compelling reasons why choosing a DIY strategy might be the very factor causing your program to underperform.

on-demand webinar

How to Communicate Overdraft Options Successfully

ADVANTAGE

October 04, 2023

Effective and consistent communication about your overdraft service is critical for your members.

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Four Reasons Why Evaluating Your Tech Stack Should Be on Your Strategic Planning Agenda

ADVANTAGE

September 27, 2023

Four tips for evaluating your tech stack and contract pricing to stay ahead of the competition.

on-demand webinar

Overdraft Litigation: Evaluating Your Risk Factors

ADVANTAGE

August 29, 2023

Learn about the latest industry trends in overdraft litigation, ways to reduce consumer complaints, and tips for mitigating risks.

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Are Staffing Issues Disrupting Your Digital Transformation Goals?

ADVANTAGE

July 27, 2023

Tips for how to keep your projects that will enhance your digital capabilities moving and maximize results.