For most credit unions, alleviating member attrition is at the top of the priority list. But which members are more likely to leave the credit union? What is the best offering to convince them to stay? What is their channel preference? How do they want to be engaged?
That’s where predictive analytics comes in. Predictive analytics can help identify what members want and those members likely to leave. Read AdvantEdge Analytics’ recent article to learn more.
A national survey found that 73% of millennials would be more excited about a new offering in financial services from Google, Amazon, Apple, PayPal, or Square than from their own financial institution. To protect lending and deposits, credit unions must adapt now.