Attend a FREE webcast brought to you by CUNA Strategic Services and Intuit Financial Services.

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When you invest your time, money and resources in marketing to members, you want to know it is working. But have you ever wondered if it could be working better?

Do you know if your current marketing efforts are actually helping or hurting performance? Do you know if more members would respond if you simply changed your message or even your call to action? 

One way to evaluate whether your investment is working for you is to test it. Let us show you how small changes can help you optimize your marketing efforts to work better and smarter to positively impact your bottom line.

Presenters:

Erika Teola, Senior Marketing Manager of Growth & Retention Services Marketing at Intuit Financial Services is responsible for managing the team that drives awareness of the end user marketing solutions Growth & Retention Services offers to increase adoption of the most critical customer financial behaviors.

Barbara Hon, Senior Marketing Manager of User Marketing Team at Intuit Financial Services is responsible for optimizing adoption and engagement results for end user marketing programs by developing test and learn programs across their Online Financial Management Solutions set including Onboarding, Bill Pay, FinanceWorks™, and TurboTax^® for Online Banking.