Decoding Gen Y: How the Millennials Are Driving Change in the Financial Industry

Date:November 13, 2013
Time:12:00 pm Central
(1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, 10:00 am Pacific)

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As Gen Y affluence and financial needs increase, so does their influence on the financial industry. Without doubt, the current challenge within the financial industry is the need understand Gen Y, attract them as customers, and retain them for a long-term life cycle. 

The continued growth of any financial institution lies within successfully acquiring this group. However, this is no easy task because Gen Y is proving to be quite a unique customer segment. Their behavior, financial needs, and expectations, coupled with the recent banking crisis set them apart from their predecessors. This group is demanding transformation within retail banking.

 Learn more about the unique characteristics of Gen Y, including:

  • What do they think about finances and their banking needs?
  • Do they have the potential to become loyal customers/members?
  • What are their top needs from a financial institution?
  • Where do they look for financial information?
  • How does social networking impact their relationship with their financial institution?
  • What drives their satisfaction?
  • How are they using mobile banking?

Presenter: Margaret Henry, Ph.D. Senior Research Analyst, Harland Clarke Digital


Harland Clarke provides best-in-class marketing solutions throughout the member lifecycle—from acquisition to onboarding to cross-sell. We use data-driven strategies across multiple channels to help you maximize the value of each member relationship. If you have questions, please contact Tom Lybeck, CUNA Strategic Services alliance manager at 800-356-9655, ext. 4109.

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