Decoding Gen Y: How the Millennials Are Driving Change in the Financial Industry
|Date:||November 13, 2013|
|Time:||12:00 pm Central|
(1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, 10:00 am Pacific)
Attend a FREE webinar brought to you by CUNA Strategic Services and Harland Clarke.
As Gen Y affluence and financial needs increase, so does their influence on the financial industry. Without doubt, the current challenge within the financial industry is the need understand Gen Y, attract them as customers, and retain them for a long-term life cycle.
The continued growth of any financial institution lies within successfully acquiring this group. However, this is no easy task because Gen Y is proving to be quite a unique customer segment. Their behavior, financial needs, and expectations, coupled with the recent banking crisis set them apart from their predecessors. This group is demanding transformation within retail banking.
Learn more about the unique characteristics of Gen Y, including:
Presenter: Margaret Henry, Ph.D. Senior Research Analyst, Harland Clarke Digital
Harland Clarke provides best-in-class marketing solutions throughout the member lifecycle—from acquisition to onboarding to cross-sell. We use data-driven strategies across multiple channels to help you maximize the value of each member relationship. If you have questions, please contact Tom Lybeck, CUNA Strategic Services alliance manager at 800-356-9655, ext. 4109.
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