Baby Boomer-Proofing Your Web Presence

Date:May 23, 2017
Time:12:00 pm Central
(1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, 10:00 am Pacific)

Attend a FREE webinar brought to you by CUNA Strategic Services and FTSI .

Having all the latest financial apps for your branch is great - until your branch no longer looks like yours anymore.

One of the biggest misconceptions is that Baby Boomers and technology don’t mix. In fact, Baby Boomers represent the fastest growing demographic of financial technology users.

However, they do require that your sites and apps are easy to use and look like your branch’s branding so they can trust them. If you employ apps from a variety of third party providers this might be a barrier that prevents attracting more members.

That’s where companies like WEtap come in. Their amazing TopLayer product can “skin” your third party apps to have the look and feel of your branch. Moreover, they have tools like FollowThru that can capture abandoned loan applications and help you see them completed.

If you want to learn how you can have a cohesive interface and branding across your digital presence, join us for a talk with Todd Hutchison, WEtap Dir. of Solution Delivery.

This webinar will cover:

  1. TopLayer Overview
  2. FollowThru Overview
  3. Troubleshooting Branch Pain Points

Making sure your branch looks and feels the same across your digital platforms is the key to increasing your Baby Boomer membership. That’s why FTSI has crafted this webinar to show you the tools you need to get there.


For more information, contact Tom Lybeck, CUNA Strategic Services alliance manager, at 800-356-9655, ext. 4109, or