The Marketerís Guide to Justifying Your Existence, Part Three: How to Translate Engagement to the Bottom Line

Date:October 24, 2017
Time:12:00 pm Central
(1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, 10:00 am Pacific)

Attend a FREE webinar brought to you by CUNA Strategic Services and Harland Clarke.

Wondering how to assess the value of your marketing endeavors and, more importantly, demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you justify your marketing spend. We'll also discuss how member engagement translates to your bottom line, based on lifetime value and return on marketing investment (ROMI).


  • Stephen Nikitas, Senior Strategy Director, Harland Clarke

Need to catch up on this series?

For more information, contact Tom Lybeck, CUNA Strategic Services Alliance Manager, at 800-356-9655, ext. 4109, or