The Marketerís Guide to Justifying Your Existence - Part Two: How to Activate and Engage Open Accounts

Date:July 19, 2017
Time:12:00 pm Central
(1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, 10:00 am Pacific)

Attend a FREE webinar brought to you by CUNA Strategic Services and Harland Clarke.

Join us for the next session in our ongoing Informed Banker speaker series for community credit unions. Wondering how to assess the value of your marketing endeavors and, more importantly, demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you justify your marketing spend.

In Part Two of the series, we will discuss the importance of activating and engaging open accounts based on cost per open account and account holder retention.

Presenter: Stephen Nikitas, Senior Strategy Director, Harland Clarke

The Informed Banker: A Harland Clarke Speaker Series
Keeping up with hot topics in the financial services industry is a critical part of your job. It can also be time-consuming. To help you zero in on what you need to know now, Harland Clarke is hosting an ongoing series of free 30-minute sessions featuring industry experts.

For more information, contact Tom Lybeck, CUNA Strategic Services Alliance Manager, at 800-356-9655, ext. 4109, or tlybeck@cuna.com.