Predictive Analytics: No Crystal Ball Required

Published on October 13, 2017

A free case study brought to you by AdvantEdge Analytics and CUNA Strategic Services.

There used to be a standard protocol for connecting with consumers: conduct market research, use it to make educated guesses about what consumers want, build a campaign that reaches them and tells them you have what you think they want. It worked to varying degrees for a long time to convince people to buy Coca-Cola or remain loyal to their Toyota. But, reflecting back, that “educated guess” was in some ways nothing more than an “educated gamble.”

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