Published on May 14, 2010
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Over a span of 18 months, TraceSecurity’s Co-Founder and CTO, Jim Stickley, employed his talent for exploiting security flaws to show how easily search engine listings could be poisoned by malicious schemes. Working together, the Credit Union of Southern California allowed Stickley to mimic their website as part of the experiment.
Ray Rounds, Senior VP of Information Services for the credit union, agreed to participate in the study. “We were interested to know if a search engine would actually index a false web domain and if so, how difficult would it be for that domain to rise significantly over time in the search rankings.”