Products and services offered through this provider

CU-VO is CUNA Strategic Services' Internet video overlay technology, a new marketing tool for your credit union's website. Your credit union can use CU-VO to help improve member participation, promote advocacy and grow credit union membership.

How do credit unions benefit from CU-VO?

Adding CU-VO to your credit union’s website will:

• Portray a personal connection, which enhances the historically powerful relationship between a member and a credit union
• Command attention, unlike other communications and marketing activities
• Provide a distinct call to action that is proven to have a higher response rate

Among the ways you can use CU-VO:

• Welcome members 
• Highlight website areas
• Promote products and services
• Inform or educate members about important issues
• Deliver a call to action

Why this provider over another?

• Implementation is accomplished within minutes by your credit union’s website content management staff
• Because the video resides on our server and not your own, the video images do not reduce your site’s functionality
• Credit unions can have custom Internet video overlays created by professional studios or use existing videos that are specific to credit union products and services

CU-VO has four service levels:

• CU-VO Subscription—Here's the fastest and easiest way for your credit union to bring your website to life.  Credit unions can choose a video greeting from a library of pre-recorded, industry-specific messages that meets their business needs. There is a wide selection of spokesmodels and messages—with no setup fees, no programming and no long-term commitment. 
• CU-VO Professional—Customize your message with CU-VO Pro. You can provide details that are specific to your products, services and vision, which are then recorded professionally by one of our spokesmodels. This helps your credit union creatively communicate your message with the best combination of cost effectiveness and customization to move visitors to action.
• CU-VO Executive—Personally address your website visitors by recording up to eight of your own video greetings at a certified CU-VO studio. Through this approach, you can deliver unique messages with creativity, passion and energy.  
• CU-VO Custom—This complete package of services complements your website strategy by coordinating video with auto dealers, local TV/radio websites or other outlets.

Pricing is based both on the selected service level and the number of impressions your credit union expects to receive.

Ready to get started?
For more information, contact Debbie Bergenske, CUNA Strategic Services alliance manager, at 800-356-9655, ext. 4340.